Australia's leading
growth agency.

We help brands drive sustainable growth with our market leading approach to media strategy, data analytics and creative execution.

aboutUs

Passionate People
committed to results.

Advertising Advantage are a full service, independent, specialist growth agency. Established in 2003 in Sydney, we have offices in Australia, the USA and the UK.

We create powerful ads for all types of mass media, and tailor hard-working media plans that deliver maximum reach and maximum results.

team

Meet our key
people.

LUKE DEAN

Managing Partner

“The power of effective advertising is transformative. Time and again I see it build visions, drive astounding growth and inspire teams.”

LUKE DEAN, Managing Partner, ADAD
WALLY MUHIEDDINE

Managing Partner

"For too long brand and acquisition objectives have been treated as mutually exclusive, when in reality with the right insight and capability you can enjoy both."

WALLY MUHIEDDINE, Managing Partner, ADAD
MATT KITCHENER

General Manager

“Constant curiosity and restlessness is essential for driving better outcomes. Everyday we question results and search for incremental improvements for our clients.”

MATT KITCHENER, General Manager, ADAD
EMMA ZRNIC

General Manager

"We manage millions of media impressions every hour, and the unique platforms and processes we've created to harness the data are fantastic - but ultimately it's passionate people with purpose that set us apart"

EMMA ZRINC, General Manager, ADAD
TRACEY GABRIEL

Head of Client Growth

“Helping ambitious brands make their mark is such a buzz. Bringing together our people with those of our clients for a common cause and seeing the impact we make together is so rewarding.”

TRACEY GABRIEL, Head of Client Growth, ADAD
CHRIS SPANOS

Creative Director

“To inspire people, we harness human truths, unearth insights, and use great storytelling to connect brands with consumers. It’s truth well told.”

CHRIS SPANOS, Creative Director, ADAD
PAT DIVIS

Senior Producer

“There is no better way to engage audiences than with creative ideas and unique content.”

PAT DIVIS, Senior Producer, ADAD
REBECCA HENDERSON

Data Analytics Director

“You can’t manage what you can’t measure. Accountability underpins everything we do as we search for the insights that will illuminate the road ahead.”

REBECCA HENDERSON, Data Analytics Director, ADAD
clients

Amazing clients.
Inspired results.

Proactiv TVC
media
Clients City Bank Travelodge Snapfish Boohoo Proactiv Lumi mate Society One Ring OpenAgent Lumosity Hoselink Vergin Money Blinkist Eharmony Nord Vpn Babble Luxury Escapes Lendi Mozo Ola Kip McGrath Gerard Malouf and Partners ClearScore